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    <loc>https://neerajjivnani.com/blog/category/agency-and-services/</loc>
    <lastmod>2026-09-08</lastmod>
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    <loc>https://neerajjivnani.com/blog/agency-of-record/</loc>
    <lastmod>2026-09-08</lastmod>
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      <image:loc>https://neerajjivnani.com/infographics/agency-of-record/two-lines-not-one.png</image:loc>
      <image:caption>Two panels for one search. The left panel, headed as set in the brief, carries $650,000, the annual media placement budget for 2027, described as the money that buys the advertising and published before any agency has been chosen. The right panel, headed as quoted by the bidder, carries no number at</image:caption>
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    <image:image>
      <image:loc>https://neerajjivnani.com/infographics/agency-of-record/terms-run-in-years.png</image:loc>
      <image:caption>Three horizontal bars on a scale of five years, one bar for each public record. Visit The Woodlands, an integrated creative and media agency of record in 2026, shows two solid years for an initial term running January 1, 2027 through December 31, 2028, followed by a dashed block marked option for up</image:caption>
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    <image:image>
      <image:loc>https://neerajjivnani.com/infographics/agency-of-record/price-is-a-minority.png</image:loc>
      <image:caption>Two scoring sheets side by side, each drawn as its own bar of 100 evaluation points. Visit The Woodlands in 2026, searching for an integrated creative and media agency of record, gives pricing 25 points of 100, with media capability, creative capability, staff qualifications and technical compliance</image:caption>
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