https://neerajjivnani.com/blog/category/paid-media/ 2026-09-07 weekly 0.6 https://neerajjivnani.com/blog/audience-targeting/ 2026-09-07 monthly 0.8 https://neerajjivnani.com/infographics/audience-targeting/what-the-platform-is-guessing.png A map of the six ways a platform lets you describe somebody, split into two groups. The first group, four methods the platform infers about a person, holds demographic targeting, where you have selected people the platform has placed in a band rather than people in it; geographic, the most reliable https://neerajjivnani.com/infographics/audience-targeting/improvement-over-random.png A single horizontal range band drawn on an axis running from zero to one hundred percent, labeled improvement over random audience selection. The band starts at 0% and ends at 77%, with the lower end marked as having performed like chance and the upper end as the best of them. A note under the axis https://neerajjivnani.com/infographics/audience-targeting/targeting-or-message.png A diagnostic sequence for a campaign that is underperforming, built on the point that the two possible causes look identical in a conversion report and need opposite fixes. The first step is to check frequency before touching anything, because falling performance against a rising frequency is an aud https://neerajjivnani.com/featured/audience-targeting.png