The best product doesn’t win.The one people keep finding does.
I help businesses build distribution – the system that puts you in front of your buyer often enough, in enough places, that choosing you stops feeling like a decision. From Google to ChatGPT.
Or check your visibility first – free, 30 seconds.
/ The number nobody budgets for
Your buyer needs about 30 encounters. Most brands build 3.
Nobody decides on the first ad. Google’s own rule of thumb is roughly seven hours of content, eleven touchpoints, across four different platforms before a stranger trusts a brand enough to buy from it. For a serious, considered purchase the average lands near thirty.
Almost every company I meet is building three: a campaign, a boost, and a follow-up email. Closing that gap is the whole job.
What a serious buyer needs
~30
touchpoints, across four or more platforms, before they choose you
What most brands actually build
~3
a campaign, a boost, and a follow-up email
Twenty-seven missing encounters. That is not a creative problem, a product problem or a pricing problem. It is a distribution problem – and it is the one nobody is budgeting for.
01
Be where they look
Search, AI answers, social, video, maps, reviews, marketplaces. Wherever your buyer starts, you're already there.
02
Be there often enough
Trust takes repetition. I build the surface area that gets you from encounter one to encounter thirty.
03
Turn reach into revenue
Every channel measured to pipeline, not impressions. If it doesn't pay for itself, it doesn't stay.
Want to know how much distribution you have today? Run the free visibility check →
/ Found everywhere
We make sure customers find you everywhere – from Google to ChatGPT.
Four platforms is the minimum before anyone trusts you. This is the map your buyer actually moves through – search engines, AI assistants, social, video, maps, reviews, marketplaces and app stores.
Google
ChatGPT
Bing
Gemini
Claude
Perplexity
Copilot
Grok
Meta AI
DeepSeek
Mistral
Yahoo
DuckDuckGo
Brave
Yandex
Baidu
Ecosia
Facebook
Instagram
Threads
X
LinkedIn
TikTok
Snapchat
Pinterest
Reddit
Quora
Bluesky
Discord
Telegram
WhatsApp
YouTube
Spotify
Apple Podcasts
Twitch
Vimeo
Medium
Substack
Tumblr
Google Maps
Google Business
Yelp
Tripadvisor
Trustpilot
G2
Glassdoor
Amazon
Flipkart
Shopify
eBay
Etsy
Walmart
App Store
Google Play
GitHub
Product Hunt
Crunchbase
Wikipedia
Gmail
/ Clients
Companies I’ve helped grow.
- NORTHWIND
- GLOBEX
- INITECH
- VERTEX
- UMBRA
- ACME CO
- LUMON
- STERLING
- MERIDIAN
- HALCYON
- KESTREL
- OSTRA
- BRIGHTLINE
- CALDERA
- NIMBUS
- TERRAFORM
/ Consulting
Sometimes you don’t need an agency. You need an answer.
Three ways to work with me – from a single session to handing the whole thing over. Every path ends at the same place: revenue you can trace back to marketing.
I take a small number of engagements at a time, and only the ones where distribution is actually the problem. If it isn’t, I’ll tell you that on the call.
01
The Strategy Session
One 90-minute working session on your funnel, your search presence, and your AI visibility. You leave with a prioritized plan – not a proposal.
Book a session →02
Fractional Advisory
A monthly seat at your table. I review the numbers, pressure-test the roadmap, and help your team ship what actually moves revenue.
Start a conversation →03
The Full Engagement
When it should be done for you: my team runs the channels end to end – and I review every account, every week.
Hand it over →/ Paid media
Ads that bring back more than they cost.
Search, social, video, marketplaces, programmatic – planned from your unit economics, measured through to revenue, and switched off the moment a channel stops paying for itself.
Google Ads
Microsoft Ads- Meta Ads
- Amazon Ads
- LinkedIn Ads
- TikTok Ads
- YouTube Ads
- Pinterest Ads
- Snapchat Ads
- X Ads
- Reddit Ads
Apple Search Ads- Spotify Ads
- Flipkart Ads
Display & Video 360- Quora Ads
Want paid media managed against revenue, not impressions? See how I work →
/ I believe in
Everything I know, out in the open.
My best work has never been the thing I kept secret. Everything below is free, useful on its own, and yours whether we ever work together or not.
/ The blog
Fresh thinking on growth, search, and AI.
Practical articles from people who do this work every day – written to be used, not just read.
Browse all articles →
/ The thesis
Everything above comes from one idea. I wrote all of it down.
Thirteen chapters on why distribution decides who wins: what trust actually costs in touchpoints, why a million views can mean nothing, how to engineer luck instead of waiting for it, why owned beats rented, and the system I run that doesn’t sleep.
No gate, no email. And if you disagree with it, we probably shouldn’t work together – you’ll have saved us both a call.
- 10×what distribution is worth next to the product
- 7-11-4hours, touchpoints and platforms it takes to be trusted
- ~30encounters before a serious buyer chooses you
Outstanding results
require outstanding people.
Are you down with data, curious about conversion rates, and unwilling to call something a win until it shows up in revenue?
Do you enjoy a good mix of nerdiness and creativity – the kind of person who reads the query log for fun and still cares how the ad looks?
Then you’ll fit right in with us! →
Neeraj JivnaniEditorial & growth team
We’re a remote-first team with the benefits to match. We put work-life balance first, so the people on the account are still sharp on the Friday call.
Ready for a game-changing career move?
Geek out with us