Digital Marketing: What, Why and How-To?
If you can change yourself with the ever-changing digital marketing strategies; you can have your delicious cheese like Sniff & Scurry, forever.
Have you ever thought – Why some of your competitors (BRANDS, Businesses & Websites) have become more successful than you in the recent years?
You've a great business model in place, and a hardworking staff with full of passion. Your products & services are much better than your competitors'. You've pushed all the right buttons a smart businessman should have. Still you're lagging behind your competitors; who were far behind you 2 to 4 yrs back.
You're getting less & less online visitors as your website & it's content don't rank higher in SERP (Search Engine Result Pages) of top search engines like Google, Yahoo! & Bing. Your content and offers are not being shared so widely (read wildly) in top-notch social media sites like Facebook, Twitter and Google+. And putting the final nail in the coffin – A flurry of negative online reviews about your website & products appear in search results which makes your company untrustworthy.
What may be the reasons?
Should you change your business model? Because it is no more offering great value to your prospects & customers than it was a couple of years ago. Are your competitors more innovative? Or, something else you're lacking of?
It's time to change
No, it's time for you to change. It's time for you to embrace the ever changing digital marketing trends. It's time for you to think about the latest trends in – Online marketing (advertorials, native-advertising, etc.), Social media marketing and SEO.
What exactly is digital marketing?
Definition: Digital marketing is a form of marketing or spreading the awareness about BRANDS & products using the digital media like PCs, Tablets, Smartphones, TV, Radio and Electronic Billboards.
In practice digital marketing is more commonly referred to as "online marketing" or "internet marketing." The term "digital marketing" was first coined in 1990s. From 2000 onwards it's growing leaps and bounds. In USA "online marketing" is the preferred term; where as "digital marketing" is the most common term used in UK.
How digital marketing works?
Digital marketers use platforms like blogs, social media marketing, SEO, email marketing and apps to spread their marketing message about companies or their products & services.
Digital marketing is broadly divided into "pull digital marketing" and "push digital marketing."
Pull digital marketing: Spreading the marketing message or content in the online world where web-users or recipients (consumers) actively seek about it. Blogs, SEO and multimedia content (video & audio) are the main platforms or techniques used for pull digital marketing. Here web-searchers have to navigate to the website or blog to view the marketing message or content.
Push digital marketing: When marketing messages are spread by displaying ads (banner & text) on websites & blogs, social media marketing and sending email pitch to targeted consumers without actively seeking the content by them.
Hybrid or Pull-and-Push digital marketing: Advertorials, native-advertising, brand awareness in social media sites actually fall under this group.
Final thoughts…
Flowers also spread their fragrance to attract honey bees. Don't think like "Hem" and "Haw," instead think like "Sniff" and "Scurry" the two little mice of Who Moved My Cheese?
Digital marketing is an ever evolving field. With the explosion of mobile devices with high speed internet; people have become more savvy while searching about their BRANDS & products on the go.
So, stop yelling "Who moved my site?" It's time to change. It's time to embrace digital marketing for your business.