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Performance Guarantee

Last updated: August 28, 2026

Consultants love asking clients for accountability and hate offering any back. I put mine in writing: every ongoing consulting engagement has numeric targets in the agreement, and there are defined consequences for me when I miss them.

How it works

  • Every ongoing engagement agreement names specific, measurable targets – pipeline, cost per opportunity, revenue attributed, or equivalents agreed with you.
  • Targets are reviewed against your own reporting, not mine, every quarter.
  • If the agreed targets are missed for two consecutive quarters, you receive the remedy defined in your agreement – a fee credit, a no-penalty exit, or both.

What the guarantee is not

It's not a promise that marketing carries no risk – platforms change, markets shift, and honest targets account for that. It's a promise that the risk is shared: if I set the target and I miss it, it costs me too.

Conditions

  • Targets and remedies apply as written in your signed agreement – this page describes my standard framework, not a standalone offer. One-off sessions and audits are scoped deliverables and don't carry quarterly targets.
  • The guarantee assumes agreed budgets are deployed and access (analytics, ad accounts, CRM) is maintained as scoped.
  • Changes you request that materially alter the plan reset the measurement window for affected targets.

Questions

Want the guarantee terms before you commit to anything? Ask for them with your enquiry: neeraj@neerajjivnani.com.