/ The newsletter
Marketing that generates revenue – in your inbox.
Short, practical notes on getting found everywhere – from Google to ChatGPT – and turning that visibility into customers. Written by me, not a content farm.
What you’ll get, every issue.
01
Found everywhere
What's changing in Google, AI search, and the platforms your customers actually use – and what to do about it this week.
02
Revenue, not vanity
Tactics judged by the only numbers that matter: leads, sales, and what it cost to get them.
03
The wins and the failures
Real experiments from my own projects and clients – including the ones that didn't work.
A taste of what I write about.
Browse the blog →/ Analytics & Measurement
What a Waterfall Chart Shows, and How to Read One Without GuessingA waterfall chart explains the gap between two totals by drawing every contribution to it. See what yours tells a reader, and what it leaves out.September 17, 2026 · 12 min read/ Content Marketing
What Scannability Is, and How Short a Paragraph Has to BeYour reader is hunting, not reading. See which change makes your page faster to search, and the paragraph sizes three organizations publish.September 17, 2026 · 15 min read/ Brand
Co-Branding: Two Names on One Product, and Who Answers for ItCo-branding puts two names on one product, so one of you made it and the other lent its name. See what that loan obliges you to do, and what it costs.September 17, 2026 · 12 min read
The fine print.
- How often?
- When there’s something worth your time – no fixed schedule, no filler.
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