Hi, I’m
Clara West
Lifecycle Marketing Specialist
Clara focuses on email strategy, automation, customer retention, and building stronger customer relationships.
2articles
published here.
published here.
Latest from Clara
Every piece Clara has published here, newest first.
Retention & Lifecycle17 min readWhat Customer Retention Is, How the Rate Is Calculated, and What Moves It
Keeping the customers you already have, measured honestly. The formula, the three decisions behind it, and where a retention budget pays off.
Clara WestLifecycle Marketing SpecialistSeptember 16, 2026
Email Marketing16 min readEmail Marketing: What the Channel Does, and Who It Never Reaches
You send to people who already gave you their address, and to nobody else. See what the channel is good at, where it stops, and whether it fits you yet.
Clara WestLifecycle Marketing SpecialistSeptember 16, 2026
More voices on the blog
Meet the other contributors writing on this blog.
- Elliot VaneGrowth Strategy Advisor
- Camille LaurentBrand Positioning Strategist
- Julian CrossOrganic Growth Strategist
- Elara QuinnContent Strategy Director
- Theo MercerDigital Growth Consultant
- Sienna ValeSocial Media Strategist
- Adrian LockePerformance Marketing Advisor
- Vera CallowayConsumer Insights Strategist
- Mason ReidStartup Growth Consultant
- Rowan PierceBusiness Strategy Consultant
- Isabelle HartCreative Strategy Director
- Felix ArdenMarketing Technology Analyst
- Amara BlythePersonal Brand Strategist
- Silas MonroeConversion Optimization Specialist
- Celeste RowanDigital Communications Strategist
- Harrison BlakeB2B Growth Consultant
- Lena WhitmoreMarket Intelligence Strategist
- Dorian WellsPaid Media Strategist
- Margot SinclairBrand & Narrative Consultant
- Cassian RhodesAI Marketing Strategist
- Freya CollinsCreator Economy Strategist
- Alistair BooneMarketing Analytics Advisor
- Nora EllisonCustomer Experience Consultant
- Evander ColeChief Growth Consultant
