Hi, I’m

Adrian Locke

Performance Marketing Advisor

Adrian writes about paid media, campaign optimization, and improving marketing efficiency.

7articles
published here.

Latest from Adrian

Every piece Adrian has published here, newest first.

Paid Media14 min read
Billboard Advertising: What One Format Costs for One Four-Week Flight
A bulletin, a poster and a slot in a digital rotation are three prices, not one. See what each rents you, for how long, and how to compare two quotes.
Adrian LockePerformance Marketing AdvisorSeptember 16, 2026
SEO13 min read
What a Rich Snippet Is, and Which Ones Your Site Can Qualify For
See which rich results your pages can qualify for, where the markup goes, and why a page that passes Google's test can still show nothing.
Adrian LockePerformance Marketing AdvisorSeptember 16, 2026
SEO13 min read
What JSON-LD Is, How to Read One, and Why a Valid Block Can Do Nothing
Find out what each line of your markup does, where the tag belongs on the page, who should be writing it, and what quietly stops it working.
Adrian LockePerformance Marketing AdvisorSeptember 16, 2026
SEO11 min read
Long-Tail Keywords, and Which of Them Are Worth a Page
Most of what you turn up will never earn a page. See what makes a search rare enough to count, where the real ones hide, and how to judge them.
Adrian LockePerformance Marketing AdvisorSeptember 16, 2026
SEO16 min read
What a Title Tag Is, and Why Your Result May Say Something Else
Search results often show a different headline from the one you wrote. See what the tag does, how long yours should be, and how to get it used.
Adrian LockePerformance Marketing AdvisorSeptember 16, 2026
Paid Media11 min read
Click-Through Rate: The Formula, and How to Read the Number You Get
Clicks divided by impressions is the easy part. See what each platform counts, why the number moves without your copy changing, and what good looks like.
Adrian LockePerformance Marketing AdvisorSeptember 16, 2026
Marketing Finance17 min read
Cost Per Lead: How to Calculate It, and Why What You Count Decides the Number
Your figure is only as good as what you counted. Get the formula right, then settle what a lead is before you compare it to anyone else's.
Adrian LockePerformance Marketing AdvisorSeptember 16, 2026

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Adrian Locke

Latest from Adrian

Billboard Advertising: What One Format Costs for One Four-Week Flight

What a Rich Snippet Is, and Which Ones Your Site Can Qualify For

What JSON-LD Is, How to Read One, and Why a Valid Block Can Do Nothing

Long-Tail Keywords, and Which of Them Are Worth a Page

What a Title Tag Is, and Why Your Result May Say Something Else

Click-Through Rate: The Formula, and How to Read the Number You Get

Cost Per Lead: How to Calculate It, and Why What You Count Decides the Number

More voices on the blog