Hi, I’m

Julian Cross

Organic Growth Strategist

Julian specializes in SEO, content ecosystems, and building long-term organic visibility.

13articles
published here.

Latest from Julian

Every piece Julian has published here, newest first.

SEO14 min read
Link Building, Step by Step, and What It Costs to Run
Getting links is mostly asking the right people well. See the whole process, what it costs you to run or to buy, and when you should skip it.
Julian CrossOrganic Growth StrategistSeptember 16, 2026
SEO13 min read
What Googlebot Is, and Which Google Crawler Is in Your Logs
More than one Google crawler answers to that name, and a rule you write for it binds more than you meant. See which is which before you write one.
Julian CrossOrganic Growth StrategistSeptember 16, 2026
SEO12 min read
Anchor Text, and How to Tell If Yours Is Doing Its Job
Read your link's words on their own. If they do not say where they go, rewrite them. What Google asks for instead, and the ratio you can ignore.
Julian CrossOrganic Growth StrategistSeptember 16, 2026
SEO13 min read
What AI Can Do in SEO Work, and Where It Is Guessing
Ask yourself where the answer is sitting before you hand search work to a model. In its language, or in data nobody gave it. Only one comes back real.
Julian CrossOrganic Growth StrategistSeptember 16, 2026
SEO11 min read
Canonical URLs: How to Pick the Address That Gets Indexed
Several URLs can load one page on your site. See how to choose the one you want in search results, what to do with the rest, and when to leave it alone.
Julian CrossOrganic Growth StrategistSeptember 16, 2026
SEO12 min read
Canonical Tags: What to Write, and How to Tell If It Worked
Your page can name the address you want indexed in one line. See exactly what to put there, where it goes, and whether Google agreed.
Julian CrossOrganic Growth StrategistSeptember 16, 2026
SEO16 min read
JavaScript SEO: How to See What a Crawler Ends Up With
Google runs your JavaScript. Most other crawlers do not. One comparison shows what a crawler ends up with on your page, and what to change if they differ.
Julian CrossOrganic Growth StrategistSeptember 16, 2026
SEO13 min read
E-E-A-T Is About Trust, and the Bar Is Lower Than You Have Been Told
Which of the four has to be there, what a rater is told to look up about you, and how much of the usual advice you can safely skip.
Julian CrossOrganic Growth StrategistSeptember 16, 2026
SEO17 min read
How to Write Alt Text, and When to Leave It Empty
Work out what an image is doing on your page and the words follow. A three-way test, worked examples, and the failure hiding in your linked images.
Julian CrossOrganic Growth StrategistSeptember 16, 2026
Strategy11 min read
The AIDA Model: Four Stages for One Message, and What Each One Asks
Attention, interest, desire, action, and what each one asks of your draft. Check one message against all four, and know when the model will mislead you.
Julian CrossOrganic Growth StrategistSeptember 16, 2026
SEO19 min read
How Local SEO Works, and How to Get Your Business Into the Map Pack
Your map listing comes from a profile, not your website. See what to fix first, what money cannot buy, and the one field that gets a listing suspended.
Julian CrossOrganic Growth StrategistSeptember 16, 2026
SEO13 min read
What Search Engine Optimization Is, and How to Do It Yourself for Free
Only three things decide whether a page ranks. You can do almost all of it yourself, free: what they are, how long it takes, and what you cannot control.
Julian CrossOrganic Growth StrategistSeptember 16, 2026
Strategy12 min read
Guerrilla Marketing: The Types, the Real Costs, and When It Is the Wrong Call
Which type fits, what a stunt really sets you back, where it stops being legal, and how you tell whether yours worked. The unglamorous version.
Julian CrossOrganic Growth StrategistSeptember 10, 2026

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