Hi, I’m

Camille Laurent

Brand Positioning Strategist

Camille explores how companies build distinctive brands, sharpen their positioning, and stand out in crowded markets.

5articles
published here.

Latest from Camille

Every piece Camille has published here, newest first.

Brand14 min read
All 12 Brand Archetypes, and What You Give Up for Each
The character each one commits you to, the sentences it licenses, the ones it takes off the table, and how to settle a tie between two of them.
Camille LaurentBrand Positioning StrategistSeptember 17, 2026
SEO13 min read
What Branded Search Is, and How to Read Your Own Number Before You Spend on It
See what counts as one, how to split your own traffic in two without breaking the totals, and whether paying for your own name buys you anything.
Camille LaurentBrand Positioning StrategistSeptember 16, 2026
Brand14 min read
The Three Types of Brand Awareness, and How to Tell Which One You Have
Recognition, recall and top of mind come from three different questions. Learn which one your business should be reading, and how to measure it.
Camille LaurentBrand Positioning StrategistSeptember 16, 2026
Brand14 min read
What Brand Identity Is, and Which Parts You Cannot Afford to Move
See what an identity is made of, the order to decide it in, and which five signals you commit to and then leave alone once customers know them.
Camille LaurentBrand Positioning StrategistSeptember 11, 2026
Brand15 min read
What Brand Voice Is, and How to Write One Your Team Can Use
Place your voice on four scales, name what it is not, and write it down so anyone on your team can publish without checking with you first.
Camille LaurentBrand Positioning StrategistSeptember 10, 2026

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