Hi, I’m

Vera Calloway

Consumer Insights Strategist

Vera studies consumer behavior, market shifts, and the psychology behind purchasing decisions.

6articles
published here.

Latest from Vera

Every piece Vera has published here, newest first.

SEO10 min read
What Dwell Time Measures, and Why No Report Will Ever Show You Yours
Your analytics does not measure it, and there is no target to hit. See what the term covers, what a fast exit means, and which number to open tonight.
Vera CallowayConsumer Insights StrategistSeptember 16, 2026
SEO12 min read
What 301 Redirects Do, and What It Takes to Keep One Working
A 301 says your old address is finished for good. See when that is the right call, what it quietly breaks, and why you cannot take it back.
Vera CallowayConsumer Insights StrategistSeptember 16, 2026
Analytics & Measurement13 min read
What Bounce Rate Actually Counts, and Why There Is No Number to Aim For
A bounce is not a verdict on your page. See what counts as one in your analytics today, what it means on the page you have, and when to act.
Vera CallowayConsumer Insights StrategistSeptember 16, 2026
Demand Gen & ABM16 min read
Intent Data: Where the Signal Comes From, and What It Can Tell You
Which companies are researching your category, how a surge score is calculated, and the four things a feed can never tell you before you buy.
Vera CallowayConsumer Insights StrategistSeptember 16, 2026
Research & Insights14 min read
Buyer's Remorse, and How to Decide Whether to Keep It
Regret is information, not a verdict. Before you send it back, work out which of three things actually went wrong, and what your refund rights are.
Vera CallowayConsumer Insights StrategistSeptember 10, 2026
Analytics & Measurement18 min read
What a Churn Rate Is, How to Calculate It, and What It Counts
Churn is the share of customers you lost over a period. Get the formula, the monthly to annual conversion, and what a benchmark has to carry.
Vera CallowayConsumer Insights StrategistSeptember 10, 2026

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Vera Calloway

Latest from Vera

What Dwell Time Measures, and Why No Report Will Ever Show You Yours

What 301 Redirects Do, and What It Takes to Keep One Working

What Bounce Rate Actually Counts, and Why There Is No Number to Aim For

Intent Data: Where the Signal Comes From, and What It Can Tell You

Buyer's Remorse, and How to Decide Whether to Keep It

What a Churn Rate Is, How to Calculate It, and What It Counts

More voices on the blog