Hi, I’m

Elliot Vane

Growth Strategy Advisor

Elliot writes about sustainable growth, market expansion, and strategies that help ambitious businesses scale.

4articles
published here.

Latest from Elliot

Every piece Elliot has published here, newest first.

Strategy19 min read
The Customer Journey Map, and How to Build One Your Team Will Use
What to put on the map, what to leave off, and where the evidence comes from, so the map you draw is one your team actually uses.
Elliot VaneGrowth Strategy AdvisorSeptember 16, 2026
Strategy16 min read
What Market Research Is, How to Do It Yourself, and How Far to Trust the Answer
Find out what your customers do, not what they say, using free published data and a few good conversations, and know when to trust the answer.
Elliot VaneGrowth Strategy AdvisorSeptember 16, 2026
Strategy12 min read
TAM, SAM and SOM: Two Filters, and the One Number You Will Be Held To
Size your market in the right order, with every assumption printed. Learn what each filter takes out, and which of the three numbers you get held to.
Elliot VaneGrowth Strategy AdvisorSeptember 16, 2026
Product Marketing18 min read
What Product Marketing Owns, Where It Stops, and Who Actually Does It
Product marketing makes a product sellable. Here is what nearly every team owns, what your employer decides on top, and how to read the posting you have.
Elliot VaneGrowth Strategy AdvisorSeptember 16, 2026

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