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Research & Insights10 min readThe Availability Heuristic: Where It Fools You, and the Counter That Works
Judging how often something happens by how easily you picture it? See where that misleads you, and the fix that is not trying harder.
Editorial TeamEditorial DeskSeptember 16, 2026
Research & Insights14 min readBuyer's Remorse, and How to Decide Whether to Keep It
Regret is information, not a verdict. Before you send it back, work out which of three things actually went wrong, and what your refund rights are.
Vera CallowayConsumer Insights StrategistSeptember 10, 2026
