Strategy
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Strategy14 min readCompetitive Analysis: What to Compare, What to Ignore, and What to Change
Learn which competitor details decide your buyer's choice, where to get them without paying for a tool, and how to turn the grid into a decision.
Editorial TeamEditorial DeskSeptember 16, 2026
Strategy19 min readThe Customer Journey Map, and How to Build One Your Team Will Use
What to put on the map, what to leave off, and where the evidence comes from, so the map you draw is one your team actually uses.
Elliot VaneGrowth Strategy AdvisorSeptember 16, 2026
Strategy12 min readGuerrilla Marketing: The Types, the Real Costs, and When It Is the Wrong Call
Which type fits, what a stunt really sets you back, where it stops being legal, and how you tell whether yours worked. The unglamorous version.
Julian CrossOrganic Growth StrategistSeptember 10, 2026
Strategy15 min readThe Kano Model: How to Run the Survey, and How to Score What Comes Back
Run one yourself without guessing: the two questions to ask, the grid that turns a pair of answers into one result, and what to do when yours split.
Editorial TeamEditorial DeskSeptember 10, 2026
Strategy16 min readWhat Market Research Is, How to Do It Yourself, and How Far to Trust the Answer
Find out what your customers do, not what they say, using free published data and a few good conversations, and know when to trust the answer.
Elliot VaneGrowth Strategy AdvisorSeptember 16, 2026
Strategy12 min readTAM, SAM and SOM: Two Filters, and the One Number You Will Be Held To
Size your market in the right order, with every assumption printed. Learn what each filter takes out, and which of the three numbers you get held to.
Elliot VaneGrowth Strategy AdvisorSeptember 16, 2026
Strategy15 min readThe BCG Matrix: The Four Boxes, the Two Numbers, and Where It Misleads
Place any product in the right quadrant using two figures you can defend, then find out where the answer stops being reliable.
Editorial TeamEditorial DeskSeptember 16, 2026
Strategy11 min readThe AIDA Model: Four Stages for One Message, and What Each One Asks
Attention, interest, desire, action, and what each one asks of your draft. Check one message against all four, and know when the model will mislead you.
Julian CrossOrganic Growth StrategistSeptember 16, 2026
Strategy19 min readWhat Digital Marketing Is, the Ten Types, What They Cost, and Where to Start
Ten channels, and the one you begin with decides whether any of it works. We would pick it on what you can sustain, not on what looks best.
Neeraj JivnaniFounderSeptember 16, 2026
