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Demand Gen & ABM18 min readB2B Marketing: The Channels Are the Same, the Buyer Is Not
Your reader can recommend you but cannot approve the spend. What you publish, which channels you pick and when you judge them all follow from that gap.
Harrison BlakeB2B Growth ConsultantSeptember 16, 2026
Demand Gen & ABM16 min readIntent Data: Where the Signal Comes From, and What It Can Tell You
Which companies are researching your category, how a surge score is calculated, and the four things a feed can never tell you before you buy.
Vera CallowayConsumer Insights StrategistSeptember 16, 2026
Demand Gen & ABM18 min readAccount-Based Marketing: The Unit Is a Buying Committee, Not a Lead
An account is a company and several people, any of whom can stop the deal. See how many you sell to, what it costs, and why lead counts stop working.
Harrison BlakeB2B Growth ConsultantSeptember 11, 2026
