Paid Media articles – Neeraj Jivnani

Paid Media14 min read
Billboard Advertising: What One Format Costs for One Four-Week Flight
A bulletin, a poster and a slot in a digital rotation are three prices, not one. See what each rents you, for how long, and how to compare two quotes.
Adrian LockePerformance Marketing AdvisorSeptember 16, 2026
Paid Media10 min read
What AI Advertising Covers, and Whether Ads a Machine Made Actually Work
Two different things hide behind the phrase. See which one a generator does, what it needs from you, and whether the ads it makes perform any better.
Neeraj JivnaniFounderSeptember 16, 2026
Paid Media11 min read
Click-Through Rate: The Formula, and How to Read the Number You Get
Clicks divided by impressions is the easy part. See what each platform counts, why the number moves without your copy changing, and what good looks like.
Adrian LockePerformance Marketing AdvisorSeptember 16, 2026
Paid Media12 min read
What Audience Targeting Is, and How Narrow to Make It
Choose who sees your ad without shrinking it past what a platform can deliver. The methods, where the data comes from, and what to cut first.
Neeraj JivnaniFounderSeptember 16, 2026