Hi, I’m
Neeraj Jivnani
Marketing consultant – previously founded Hiigher
Neeraj Jivnani is an entrepreneur and marketing consultant from Ujjain. He has been building internet businesses since 2011 – starting at 12 with a ₹180-a-month hustle, growing blogs to lakhs of readers a month, and bootstrapping Hiigher, his growth agency, with zero outside funding. He stepped away from Hiigher in 2026 and is building what comes next.
Today he works with companies on marketing and sales – SEO, AI search, content and ads – with one goal: more customers finding you, and more revenue from the ones who do.
He writes here about what actually works – the wins and the failures included.
Latest from Neeraj
Every piece Neeraj has published here, newest first.
Analytics & Measurement12 min readWhat a Waterfall Chart Shows, and How to Read One Without Guessing
A waterfall chart explains the gap between two totals by drawing every contribution to it. See what yours tells a reader, and what it leaves out.
Neeraj JivnaniFounderSeptember 17, 2026
Brand13 min readThe Five Brand Architecture Models, From One Name to None
Work out which structure you are already running, what each one costs to keep, and how to decide the name your next launch should carry.
Neeraj JivnaniFounderSeptember 17, 2026
Paid Media10 min readWhat AI Advertising Covers, and Whether Ads a Machine Made Actually Work
Two different things hide behind the phrase. See which one a generator does, what it needs from you, and whether the ads it makes perform any better.
Neeraj JivnaniFounderSeptember 16, 2026
SEO10 min readKeyword Stuffing Is Two Problems With One Name
Repeating your phrase is not the same as stuffing. See what the term covers, how to tell which kind you have, and what to change.
Neeraj JivnaniFounderSeptember 16, 2026
SEO15 min readWhat Guest Posting Is, and What Gets a Piece Published
Most pitches are turned down for reasons you can fix before writing a word. How to pick the right publication, pitch it, and get published.
Neeraj JivnaniFounderSeptember 16, 2026
SEO13 min readBreadcrumb Navigation: Which Sites Need One, and What Goes on the Page
Find out whether your site is deep enough to need a trail, which single path each page should show, and the exact markup to put on the page.
Neeraj JivnaniFounderSeptember 16, 2026
SEO13 min readInternal Linking: Which Pages to Point At, and When to Stop
Which of your own pages to point at, the words to use, and the one check that tells you a page has enough. No quota, and a stopping point.
Neeraj JivnaniFounderSeptember 16, 2026
SEO11 min readWhat a Zero-Click Search Is, and Which of Your Pages It Actually Costs
Most Google searches now end without a click. See how to tell whether your own traffic is affected, and what to check before you change anything.
Neeraj JivnaniFounderSeptember 16, 2026
Affiliate & Partnerships15 min readCo-Marketing: What Each Side Puts In, and How to Tell Who Got What
Before you agree to a joint campaign, settle what each side hands over, who owns the names it collects, and how you tell whose result it was.
Neeraj JivnaniFounderSeptember 16, 2026
More voices on the blog
Meet the other contributors writing on this blog.
- Elliot VaneGrowth Strategy Advisor
- Camille LaurentBrand Positioning Strategist
- Julian CrossOrganic Growth Strategist
- Elara QuinnContent Strategy Director
- Theo MercerDigital Growth Consultant
- Sienna ValeSocial Media Strategist
- Adrian LockePerformance Marketing Advisor
- Vera CallowayConsumer Insights Strategist
- Mason ReidStartup Growth Consultant
- Clara WestLifecycle Marketing Specialist
- Rowan PierceBusiness Strategy Consultant
- Isabelle HartCreative Strategy Director
- Felix ArdenMarketing Technology Analyst
- Amara BlythePersonal Brand Strategist
- Silas MonroeConversion Optimization Specialist
- Celeste RowanDigital Communications Strategist
- Harrison BlakeB2B Growth Consultant
- Lena WhitmoreMarket Intelligence Strategist
- Dorian WellsPaid Media Strategist
- Margot SinclairBrand & Narrative Consultant
- Cassian RhodesAI Marketing Strategist
- Freya CollinsCreator Economy Strategist
- Alistair BooneMarketing Analytics Advisor
- Nora EllisonCustomer Experience Consultant
- Evander ColeChief Growth Consultant
