SEOPage 2
Every article on SEO – newest first. Meet the contributors →
SEO11 min readWhat FAQ Schema Is Worth Now, and What to Do With Yours
The markup no longer changes how your page looks in search results. Find out what it is still worth, and what to do about the block already on your site.
Editorial TeamEditorial DeskSeptember 16, 2026
SEO10 min readWhat Dwell Time Measures, and Why No Report Will Ever Show You Yours
Your analytics does not measure it, and there is no target to hit. See what the term covers, what a fast exit means, and which number to open tonight.
Vera CallowayConsumer Insights StrategistSeptember 16, 2026
SEO12 min readWhat Your Domain Authority Score Can Tell You, and What It Cannot
Your domain authority number is one company's estimate, not a Google metric. See the one thing it is safe to decide with it, and when to stop looking.
Editorial TeamEditorial DeskSeptember 16, 2026
SEO13 min readBreadcrumb Navigation: Which Sites Need One, and What Goes on the Page
Find out whether your site is deep enough to need a trail, which single path each page should show, and the exact markup to put on the page.
Neeraj JivnaniFounderSeptember 16, 2026
SEO13 min readWhat Branded Search Is, and How to Read Your Own Number Before You Spend on It
See what counts as one, how to split your own traffic in two without breaking the totals, and whether paying for your own name buys you anything.
Camille LaurentBrand Positioning StrategistSeptember 16, 2026
SEO10 min readBlack Hat SEO Has Sixteen Named Things, and Three of Them Arrive Uninvited
The tactics have names, and three of them can turn up on a page you never touched. Here is the full list, and the checks that take a minute.
Editorial TeamEditorial DeskSeptember 16, 2026
SEO12 min readAnchor Text, and How to Tell If Yours Is Doing Its Job
Read your link's words on their own. If they do not say where they go, rewrite them. What Google asks for instead, and the ratio you can ignore.
Julian CrossOrganic Growth StrategistSeptember 16, 2026
SEO13 min readWhat AI Can Do in SEO Work, and Where It Is Guessing
Ask yourself where the answer is sitting before you hand search work to a model. In its language, or in data nobody gave it. Only one comes back real.
Julian CrossOrganic Growth StrategistSeptember 16, 2026
SEO17 min readWhat Robots.txt Is, and Which of Its Rules a Crawler Follows
Your robots.txt is a request, not a lock. See what each line does, what it cannot keep out of search, and how to read yours in about a minute.
Editorial TeamEditorial DeskSeptember 16, 2026
SEO11 min readLong-Tail Keywords, and Which of Them Are Worth a Page
Most of what you turn up will never earn a page. See what makes a search rare enough to count, where the real ones hide, and how to judge them.
Adrian LockePerformance Marketing AdvisorSeptember 16, 2026
SEO11 min readCanonical URLs: How to Pick the Address That Gets Indexed
Several URLs can load one page on your site. See how to choose the one you want in search results, what to do with the rest, and when to leave it alone.
Julian CrossOrganic Growth StrategistSeptember 16, 2026
SEO22 min readTechnical SEO: What It Covers, and What Your Site Can Skip
Your page can be missing from search while looking perfect to every visitor. See which settings decide that, and which parts of the list you can skip.
Editorial TeamEditorial DeskSeptember 16, 2026
SEO13 min readInternal Linking: Which Pages to Point At, and When to Stop
Which of your own pages to point at, the words to use, and the one check that tells you a page has enough. No quota, and a stopping point.
Neeraj JivnaniFounderSeptember 16, 2026
SEO12 min readCanonical Tags: What to Write, and How to Tell If It Worked
Your page can name the address you want indexed in one line. See exactly what to put there, where it goes, and whether Google agreed.
Julian CrossOrganic Growth StrategistSeptember 16, 2026
SEO13 min readWhen a 302 Redirect Is the Right Call, and When to Take It Down
A 302 tells search engines your original page is coming back. See how to tell when that is true, and what to do the day it stops being true.
Editorial TeamEditorial DeskSeptember 16, 2026
SEO7 min read301 vs 302 Redirect: Two Differences Decide It, and Four Follow
Does that old address have a future? Answer that and you have chosen. See both answers, and what each wrong one costs you.
Mason ReidStartup Growth ConsultantSeptember 16, 2026
SEO12 min readWhat 301 Redirects Do, and What It Takes to Keep One Working
A 301 says your old address is finished for good. See when that is the right call, what it quietly breaks, and why you cannot take it back.
Vera CallowayConsumer Insights StrategistSeptember 16, 2026
SEO11 min readWhat a Zero-Click Search Is, and Which of Your Pages It Actually Costs
Most Google searches now end without a click. See how to tell whether your own traffic is affected, and what to check before you change anything.
Neeraj JivnaniFounderSeptember 16, 2026
SEO16 min readWhat a Title Tag Is, and Why Your Result May Say Something Else
Search results often show a different headline from the one you wrote. See what the tag does, how long yours should be, and how to get it used.
Adrian LockePerformance Marketing AdvisorSeptember 16, 2026
SEO17 min readHow to Do Keyword Research and Decide Which Page to Write
See where search phrases come from, what the numbers really tell you, and how to decide which single page you can win, without paying for a tool.
Editorial TeamEditorial DeskSeptember 16, 2026
SEO16 min readJavaScript SEO: How to See What a Crawler Ends Up With
Google runs your JavaScript. Most other crawlers do not. One comparison shows what a crawler ends up with on your page, and what to change if they differ.
Julian CrossOrganic Growth StrategistSeptember 16, 2026
SEO13 min readE-E-A-T Is About Trust, and the Bar Is Lower Than You Have Been Told
Which of the four has to be there, what a rater is told to look up about you, and how much of the usual advice you can safely skip.
Julian CrossOrganic Growth StrategistSeptember 16, 2026
SEO13 min readDynamic Number Insertion: What It Swaps, and What the Report Can Prove
Any tool can make the number change. A report you can trust takes three decisions: how many numbers, how long a call stays credited, and whether to do it.
Neeraj JivnaniFounderSeptember 16, 2026
SEO14 min readSearch Engine Marketing Runs on an Auction You Enter Every Time Somebody Searches
Ads on a results page are auctioned, not bought. See what decides whether yours shows, what one click charges you, and how far a daily budget goes.
Neeraj JivnaniFounderSeptember 16, 2026
SEO14 min readSEO Tips, Sorted by Whether You Can Finish Them
Nine changes you can make to a page today, each with the point at which it is finished, plus the two jobs that never end and what they cost you.
Editorial TeamEditorial DeskSeptember 16, 2026
SEO16 min readWhich Backlinks Are Worth Having and Which Are Noise
Most links pointing at your site are worth nothing. Here is how to judge one before you spend an hour chasing it, and what the rules allow.
Neeraj JivnaniFounderSeptember 16, 2026
SEO17 min readHow to Write Alt Text, and When to Leave It Empty
Work out what an image is doing on your page and the words follow. A three-way test, worked examples, and the failure hiding in your linked images.
Julian CrossOrganic Growth StrategistSeptember 16, 2026
SEO19 min readHow Local SEO Works, and How to Get Your Business Into the Map Pack
Your map listing comes from a profile, not your website. See what to fix first, what money cannot buy, and the one field that gets a listing suspended.
Julian CrossOrganic Growth StrategistSeptember 16, 2026
SEO13 min readWhat Search Engine Optimization Is, and How to Do It Yourself for Free
Only three things decide whether a page ranks. You can do almost all of it yourself, free: what they are, how long it takes, and what you cannot control.
Julian CrossOrganic Growth StrategistSeptember 16, 2026
