The BlogPage 3
Practical thinking on growth, search, AI, and brand – from the minds behind the desk. Meet the contributors →
SEO12 min readWhat 301 Redirects Do, and What It Takes to Keep One Working
A 301 says your old address is finished for good. See when that is the right call, what it quietly breaks, and why you cannot take it back.
Vera CallowayConsumer Insights StrategistSeptember 16, 2026
SEO11 min readWhat a Zero-Click Search Is, and Which of Your Pages It Actually Costs
Most Google searches now end without a click. See how to tell whether your own traffic is affected, and what to check before you change anything.
Neeraj JivnaniFounderSeptember 16, 2026
SEO16 min readWhat a Title Tag Is, and Why Your Result May Say Something Else
Search results often show a different headline from the one you wrote. See what the tag does, how long yours should be, and how to get it used.
Adrian LockePerformance Marketing AdvisorSeptember 16, 2026
SEO17 min readHow to Do Keyword Research and Decide Which Page to Write
See where search phrases come from, what the numbers really tell you, and how to decide which single page you can win, without paying for a tool.
Editorial TeamEditorial DeskSeptember 16, 2026
SEO16 min readJavaScript SEO: How to See What a Crawler Ends Up With
Google runs your JavaScript. Most other crawlers do not. One comparison shows what a crawler ends up with on your page, and what to change if they differ.
Julian CrossOrganic Growth StrategistSeptember 16, 2026
SEO13 min readE-E-A-T Is About Trust, and the Bar Is Lower Than You Have Been Told
Which of the four has to be there, what a rater is told to look up about you, and how much of the usual advice you can safely skip.
Julian CrossOrganic Growth StrategistSeptember 16, 2026
Paid Media11 min readClick-Through Rate: The Formula, and How to Read the Number You Get
Clicks divided by impressions is the easy part. See what each platform counts, why the number moves without your copy changing, and what good looks like.
Adrian LockePerformance Marketing AdvisorSeptember 16, 2026
Affiliate & Partnerships15 min readCo-Marketing: What Each Side Puts In, and How to Tell Who Got What
Before you agree to a joint campaign, settle what each side hands over, who owns the names it collects, and how you tell whose result it was.
Neeraj JivnaniFounderSeptember 16, 2026
Strategy14 min readCompetitive Analysis: What to Compare, What to Ignore, and What to Change
Learn which competitor details decide your buyer's choice, where to get them without paying for a tool, and how to turn the grid into a decision.
Editorial TeamEditorial DeskSeptember 16, 2026
Content Marketing13 min readWhat Copywriting Is, How to Write It, and What It Pays
Your page has one job: get one person to do one thing. See what that takes, in the order the decisions happen, and what the work is worth.
Elara QuinnContent Strategy DirectorSeptember 16, 2026
Creative & Design15 min readHow to Write a Creative Brief, and Which Parts Change the Work
Five fields on a creative brief decide what comes back. The rest only record a decision you already took. Here is what belongs in each of the five.
Editorial TeamEditorial DeskSeptember 16, 2026
Strategy19 min readThe Customer Journey Map, and How to Build One Your Team Will Use
What to put on the map, what to leave off, and where the evidence comes from, so the map you draw is one your team actually uses.
Elliot VaneGrowth Strategy AdvisorSeptember 16, 2026
Analytics & Measurement11 min readThe Category Development Index, and What a Score Above 100 Is Worth
How to calculate it, what a score above or below 100 tells you, and how far from 100 a market has to sit before the number means anything.
Editorial TeamEditorial DeskSeptember 10, 2026
SEO13 min readDynamic Number Insertion: What It Swaps, and What the Report Can Prove
Any tool can make the number change. A report you can trust takes three decisions: how many numbers, how long a call stays credited, and whether to do it.
Neeraj JivnaniFounderSeptember 16, 2026
Content Marketing14 min readFAQ Pages: The Questions That Belong on One, and the Ones That Do Not
Most FAQ pages answer questions nobody asked. Find the ones your customers actually ask, write answers that finish the job, and know when to skip it.
Editorial TeamEditorial DeskSeptember 16, 2026
Strategy12 min readGuerrilla Marketing: The Types, the Real Costs, and When It Is the Wrong Call
Which type fits, what a stunt really sets you back, where it stops being legal, and how you tell whether yours worked. The unglamorous version.
Julian CrossOrganic Growth StrategistSeptember 10, 2026
Strategy15 min readThe Kano Model: How to Run the Survey, and How to Score What Comes Back
Run one yourself without guessing: the two questions to ask, the grid that turns a pair of answers into one result, and what to do when yours split.
Editorial TeamEditorial DeskSeptember 10, 2026
Content Marketing10 min readListicles, and How to Tell Whether Your Subject Is Really a List
Most drafts pick the number first. Work out whether your subject splits into a list before you write one, and let the count follow the items.
Neeraj JivnaniFounderSeptember 10, 2026
AI & Emerging9 min readllms.txt: The Markdown File for Agents, and What Reads One
Almost nothing fetches this file yet. Before you write one, see what belongs inside it, who actually publishes one, and whether your site should.
Editorial TeamEditorial DeskSeptember 16, 2026
Strategy16 min readWhat Market Research Is, How to Do It Yourself, and How Far to Trust the Answer
Find out what your customers do, not what they say, using free published data and a few good conversations, and know when to trust the answer.
Elliot VaneGrowth Strategy AdvisorSeptember 16, 2026
CRO & UX15 min readThe Marketing Funnel: Its Stages, and How Many Yours Should Have
See what each stage of your funnel is for, what to count inside it, and how to decide how coarse or fine your own funnel should be.
Silas MonroeConversion Optimization SpecialistSeptember 16, 2026
CRO & UX15 min readWhat a Mega Menu Is, and When Your Site Actually Needs One
Work out whether your catalog is big enough to justify one, what belongs in the panel, and how it should open on hover, keyboard and a phone.
Editorial TeamEditorial DeskSeptember 9, 2026
SEO14 min readSearch Engine Marketing Runs on an Auction You Enter Every Time Somebody Searches
Ads on a results page are auctioned, not bought. See what decides whether yours shows, what one click charges you, and how far a daily budget goes.
Neeraj JivnaniFounderSeptember 16, 2026
SEO14 min readSEO Tips, Sorted by Whether You Can Finish Them
Nine changes you can make to a page today, each with the point at which it is finished, plus the two jobs that never end and what they cost you.
Editorial TeamEditorial DeskSeptember 16, 2026
Strategy12 min readTAM, SAM and SOM: Two Filters, and the One Number You Will Be Held To
Size your market in the right order, with every assumption printed. Learn what each filter takes out, and which of the three numbers you get held to.
Elliot VaneGrowth Strategy AdvisorSeptember 16, 2026
Social Media16 min readUser-Generated Content: Getting Enough of It, and Being Allowed to Use It
A customer tagging you hands over nothing you may republish. What a permission has to say, what a credit does not buy you, and how to collect more of it.
Editorial TeamEditorial DeskSeptember 16, 2026
Content Marketing12 min readWhat a Value Proposition Is, and Why Most of Them Would Fit a Competitor
Put a competitor's name in your statement. If it still reads true, here is what to fix, and the sequence for rebuilding it.
Neeraj JivnaniFounderSeptember 16, 2026
Research & Insights14 min readBuyer's Remorse, and How to Decide Whether to Keep It
Regret is information, not a verdict. Before you send it back, work out which of three things actually went wrong, and what your refund rights are.
Vera CallowayConsumer Insights StrategistSeptember 10, 2026
Content Marketing12 min readWhat a Call to Action Is, and How to Write One That Names the Next Step
Your reader should know what happens after the click. How to write a call to action, size it, place it, and tell whether it worked.
Editorial TeamEditorial DeskSeptember 16, 2026
Brand13 min readBrand Naming: How to Choose a Name Before You Fall for One
Most of what you like is already registered somewhere. Here is the order that stops you losing a week to a shortlist you can never use.
Neeraj JivnaniFounderSeptember 16, 2026
