The BlogPage 2
Practical thinking on growth, search, AI, and brand – from the minds behind the desk. Meet the contributors →
SEO15 min readSEO Automation: Which Jobs Run Without You, and Where You Still Have to Stand
Some SEO jobs can run without you. See which to leave alone, which need a reader before you use them, and which must never touch a live page.
Editorial TeamEditorial DeskSeptember 16, 2026
SEO13 min readWhat a Rich Snippet Is, and Which Ones Your Site Can Qualify For
See which rich results your pages can qualify for, where the markup goes, and why a page that passes Google's test can still show nothing.
Adrian LockePerformance Marketing AdvisorSeptember 16, 2026
SEO12 min readHow PageRank Works, and Why There Is Nothing to Look Up
Google still runs the algorithm and gives you no number for it. Here is what it measures, what changed, and what is left for you to act on.
Editorial TeamEditorial DeskSeptember 16, 2026
SEO13 min readWhat Off-Page SEO Is, and Which Parts of It Change a Ranking
Most off-page tactics never touch your ranking. See which ones move ordinary results, which move the map, and which you can cross off tonight.
Editorial TeamEditorial DeskSeptember 16, 2026
SEO12 min readWhat a Nofollow Link Is, and Which Half of It You Control
Somebody nofollowed a link to you, or you are about to publish one. Only one of those is a decision, and it takes about ten seconds to make.
Editorial TeamEditorial DeskSeptember 16, 2026
SEO13 min readWhat LLM SEO Changes About Your Pages, and What It Leaves Alone
One thing about how you write has changed. Three items on the usual checklist have not. See which switches are real, where they live, and what to count.
Editorial TeamEditorial DeskSeptember 16, 2026
SEO14 min readLink Building, Step by Step, and What It Costs to Run
Getting links is mostly asking the right people well. See the whole process, what it costs you to run or to buy, and when you should skip it.
Julian CrossOrganic Growth StrategistSeptember 16, 2026
SEO10 min readLazy Loading, and the Things You Must Never Defer
One HTML attribute holds back offscreen images and embeds. See where it belongs on your pages, what to leave eager, and how to prove nothing vanished.
Editorial TeamEditorial DeskSeptember 16, 2026
SEO10 min readKeyword Stuffing Is Two Problems With One Name
Repeating your phrase is not the same as stuffing. See what the term covers, how to tell which kind you have, and what to change.
Neeraj JivnaniFounderSeptember 16, 2026
SEO13 min readWhat JSON-LD Is, How to Read One, and Why a Valid Block Can Do Nothing
Find out what each line of your markup does, where the tag belongs on the page, who should be writing it, and what quietly stops it working.
Adrian LockePerformance Marketing AdvisorSeptember 16, 2026
SEO15 min readWhat Image SEO Is, and Which Half of It Gets You Found
Much of the usual checklist is page-speed work your site needs anyway. See the six items that put your pictures in front of searchers, and if it pays.
Editorial TeamEditorial DeskSeptember 16, 2026
SEO22 min readHTTP Status Codes: What Every Code Means, and Which One to Send
The first digit tells you whose problem it is and whether a retry will help. Get the full reference, the pairs people mix up, and how to read one fast.
Editorial TeamEditorial DeskSeptember 16, 2026
SEO15 min readWhat Guest Posting Is, and What Gets a Piece Published
Most pitches are turned down for reasons you can fix before writing a word. How to pick the right publication, pitch it, and get published.
Neeraj JivnaniFounderSeptember 16, 2026
SEO13 min readWhat Googlebot Is, and Which Google Crawler Is in Your Logs
More than one Google crawler answers to that name, and a rule you write for it binds more than you meant. See which is which before you write one.
Julian CrossOrganic Growth StrategistSeptember 16, 2026
SEO11 min readWhat FAQ Schema Is Worth Now, and What to Do With Yours
The markup no longer changes how your page looks in search results. Find out what it is still worth, and what to do about the block already on your site.
Editorial TeamEditorial DeskSeptember 16, 2026
SEO10 min readWhat Dwell Time Measures, and Why No Report Will Ever Show You Yours
Your analytics does not measure it, and there is no target to hit. See what the term covers, what a fast exit means, and which number to open tonight.
Vera CallowayConsumer Insights StrategistSeptember 16, 2026
SEO12 min readWhat Your Domain Authority Score Can Tell You, and What It Cannot
Your domain authority number is one company's estimate, not a Google metric. See the one thing it is safe to decide with it, and when to stop looking.
Editorial TeamEditorial DeskSeptember 16, 2026
SEO13 min readBreadcrumb Navigation: Which Sites Need One, and What Goes on the Page
Find out whether your site is deep enough to need a trail, which single path each page should show, and the exact markup to put on the page.
Neeraj JivnaniFounderSeptember 16, 2026
SEO13 min readWhat Branded Search Is, and How to Read Your Own Number Before You Spend on It
See what counts as one, how to split your own traffic in two without breaking the totals, and whether paying for your own name buys you anything.
Camille LaurentBrand Positioning StrategistSeptember 16, 2026
SEO10 min readBlack Hat SEO Has Sixteen Named Things, and Three of Them Arrive Uninvited
The tactics have names, and three of them can turn up on a page you never touched. Here is the full list, and the checks that take a minute.
Editorial TeamEditorial DeskSeptember 16, 2026
SEO12 min readAnchor Text, and How to Tell If Yours Is Doing Its Job
Read your link's words on their own. If they do not say where they go, rewrite them. What Google asks for instead, and the ratio you can ignore.
Julian CrossOrganic Growth StrategistSeptember 16, 2026
SEO13 min readWhat AI Can Do in SEO Work, and Where It Is Guessing
Ask yourself where the answer is sitting before you hand search work to a model. In its language, or in data nobody gave it. Only one comes back real.
Julian CrossOrganic Growth StrategistSeptember 16, 2026
SEO17 min readWhat Robots.txt Is, and Which of Its Rules a Crawler Follows
Your robots.txt is a request, not a lock. See what each line does, what it cannot keep out of search, and how to read yours in about a minute.
Editorial TeamEditorial DeskSeptember 16, 2026
SEO11 min readLong-Tail Keywords, and Which of Them Are Worth a Page
Most of what you turn up will never earn a page. See what makes a search rare enough to count, where the real ones hide, and how to judge them.
Adrian LockePerformance Marketing AdvisorSeptember 16, 2026
SEO11 min readCanonical URLs: How to Pick the Address That Gets Indexed
Several URLs can load one page on your site. See how to choose the one you want in search results, what to do with the rest, and when to leave it alone.
Julian CrossOrganic Growth StrategistSeptember 16, 2026
SEO22 min readTechnical SEO: What It Covers, and What Your Site Can Skip
Your page can be missing from search while looking perfect to every visitor. See which settings decide that, and which parts of the list you can skip.
Editorial TeamEditorial DeskSeptember 16, 2026
SEO13 min readInternal Linking: Which Pages to Point At, and When to Stop
Which of your own pages to point at, the words to use, and the one check that tells you a page has enough. No quota, and a stopping point.
Neeraj JivnaniFounderSeptember 16, 2026
SEO12 min readCanonical Tags: What to Write, and How to Tell If It Worked
Your page can name the address you want indexed in one line. See exactly what to put there, where it goes, and whether Google agreed.
Julian CrossOrganic Growth StrategistSeptember 16, 2026
SEO13 min readWhen a 302 Redirect Is the Right Call, and When to Take It Down
A 302 tells search engines your original page is coming back. See how to tell when that is true, and what to do the day it stops being true.
Editorial TeamEditorial DeskSeptember 16, 2026
SEO7 min read301 vs 302 Redirect: Two Differences Decide It, and Four Follow
Does that old address have a future? Answer that and you have chosen. See both answers, and what each wrong one costs you.
Mason ReidStartup Growth ConsultantSeptember 16, 2026
