Hi, I’m
Editorial Team
The editorial desk at neerajjivnani.com
Some of what we publish is the work of the desk rather than one person: a researcher pulls the primary sources, a specialist writes the section they know best, and an editor puts it together and checks every number against the document it came from.
Those articles carry this byline. It is not a pen name for one writer – it is the team, credited honestly, on the pieces that genuinely had several hands on them.
Everything published here follows the same rules as the rest of the site: every figure is traced to a primary source and linked, and nothing gets published that we cannot back.
published here.
Latest from Editorial
Every piece Editorial has published here, newest first.
Brand12 min readCo-Branding: Two Names on One Product, and Who Answers for It
Co-branding puts two names on one product, so one of you made it and the other lent its name. See what that loan obliges you to do, and what it costs.
Editorial TeamEditorial DeskSeptember 17, 2026
PR & Communications14 min readThe Decisions Behind a Brand, in the Order They Have to Be Made
Decide who your brand is for before anything gets designed. See which of the six decisions can wait, which cannot, and how to read whether it worked.
Editorial TeamEditorial DeskSeptember 17, 2026
Email Marketing11 min readBIMI, and Everything That Has to Agree Before Your Logo Appears
BIMI puts your brand logo beside your email. See what the DNS record needs, when you have to buy a certificate, and why the logo may still not show.
Editorial TeamEditorial DeskSeptember 17, 2026
Research & Insights10 min readThe Availability Heuristic: Where It Fools You, and the Counter That Works
Judging how often something happens by how easily you picture it? See where that misleads you, and the fix that is not trying harder.
Editorial TeamEditorial DeskSeptember 16, 2026
AI & Emerging11 min readAgentic Browsing Is Software Using Your Site, and Your Structure Decides How Far It Gets
An AI agent can now use your website the way a person does, working from structure rather than design. Here is what it reaches, and what stops it.
Editorial TeamEditorial DeskSeptember 16, 2026
SEO11 min readWhite Hat SEO Is One Document, and Three Things in It Are Required
Only three things are required of your page. The rest is a ban list and seven suggestions, and clearing all of it still buys you less than you think.
Editorial TeamEditorial DeskSeptember 16, 2026
SEO17 min readWhat a Website Migration Is, and Which Steps Yours Actually Needs
Some moves rewrite every address on your site and some rewrite none. Find out which one yours is, what it puts at risk, and the order to work in.
Editorial TeamEditorial DeskSeptember 16, 2026
SEO13 min readMobile SEO, and How Much of It Your Site Has Already Done
One build decision made years ago settles most of a mobile SEO checklist. Find out which of three setups you run, and what is genuinely left to fix.
Editorial TeamEditorial DeskSeptember 16, 2026
SEO16 min readLink Rot, and Which Broken Links Are Yours to Fix
Some dead links are yours to repair and some never will be. See how to tell them apart, what each one costs you, and where to spend the hour.
Editorial TeamEditorial DeskSeptember 16, 2026
More voices on the blog
Meet the other contributors writing on this blog.
- Elliot VaneGrowth Strategy Advisor
- Camille LaurentBrand Positioning Strategist
- Julian CrossOrganic Growth Strategist
- Elara QuinnContent Strategy Director
- Theo MercerDigital Growth Consultant
- Sienna ValeSocial Media Strategist
- Adrian LockePerformance Marketing Advisor
- Vera CallowayConsumer Insights Strategist
- Mason ReidStartup Growth Consultant
- Clara WestLifecycle Marketing Specialist
- Rowan PierceBusiness Strategy Consultant
- Isabelle HartCreative Strategy Director
- Felix ArdenMarketing Technology Analyst
- Amara BlythePersonal Brand Strategist
- Silas MonroeConversion Optimization Specialist
- Celeste RowanDigital Communications Strategist
- Harrison BlakeB2B Growth Consultant
- Lena WhitmoreMarket Intelligence Strategist
- Dorian WellsPaid Media Strategist
- Margot SinclairBrand & Narrative Consultant
- Cassian RhodesAI Marketing Strategist
- Freya CollinsCreator Economy Strategist
- Alistair BooneMarketing Analytics Advisor
- Nora EllisonCustomer Experience Consultant
- Evander ColeChief Growth Consultant












































