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Editorial Team
The editorial desk at neerajjivnani.com
Some of what we publish is the work of the desk rather than one person: a researcher pulls the primary sources, a specialist writes the section they know best, and an editor puts it together and checks every number against the document it came from.
Those articles carry this byline. It is not a pen name for one writer – it is the team, credited honestly, on the pieces that genuinely had several hands on them.
Everything published here follows the same rules as the rest of the site: every figure is traced to a primary source and linked, and nothing gets published that we cannot back.
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Latest from Editorial
Every piece Editorial has published here, newest first.
- Video & Audio22 min read
What Is Video Marketing?
A view is playback start on YouTube and 30 seconds in Google Ads. The published thresholds side by side, a real US cost figure, and the types worth making.
Editorial TeamEditorial DeskAugust 31, 2026 - Influencer & Creator21 min read
What Is Influencer Marketing?
Only 5.7% of US creators clear $100,000, and 76% of TikTok creators average under 1,000 views a post. How to vet, brief, disclose and measure one partnership.
Editorial TeamEditorial DeskAugust 31, 2026 - SEO15 min read
What Is Search Engine Optimization?
How search engines find and rank a page, the three types of SEO, and the nine things Google's own documentation says not to focus on.
Editorial TeamEditorial DeskAugust 31, 2026
More voices on the blog
Meet the other contributors writing on this blog.
- Elliot VaneGrowth Strategy Advisor
- Camille LaurentBrand Positioning Strategist
- Julian CrossOrganic Growth Strategist
- Elara QuinnContent Strategy Director
- Theo MercerDigital Growth Consultant
- Sienna ValeSocial Media Strategist
- Adrian LockePerformance Marketing Advisor
- Vera CallowayConsumer Insights Strategist
- Mason ReidStartup Growth Consultant
- Clara WestLifecycle Marketing Specialist
- Rowan PierceBusiness Strategy Consultant
- Isabelle HartCreative Strategy Director
- Felix ArdenMarketing Technology Analyst
- Amara BlythePersonal Brand Strategist
- Silas MonroeConversion Optimization Specialist
- Celeste RowanDigital Communications Strategist
- Harrison BlakeB2B Growth Consultant
- Lena WhitmoreMarket Intelligence Strategist
- Dorian WellsPaid Media Strategist
- Margot SinclairBrand & Narrative Consultant
- Cassian RhodesAI Marketing Strategist
- Freya CollinsCreator Economy Strategist
- Alistair BooneMarketing Analytics Advisor
- Nora EllisonCustomer Experience Consultant
- Evander ColeChief Growth Consultant